Detroit native Kid Rock teams up with the NFL and United Way for Thanksgiving 2010

American singer and songwriter, Kid Rock, took the stage for the 2010 United Way Thanksgiving Halftime Show during the first game of the NFL’s tripleheader when the Detroit Lions hosted the New England Patriots on Thursday, November 25th.

This special halftime event featured a live performance of Kid Rock’s new song and album title track Born Free released on the Atlantic Records label. Kid Rock has a history of giving back to the community, which includes time spent visiting and performing for troops overseas. More than 1,000 people participated in the halftime show, including members of the National Guard and their families.

The 2010 United Way Thanksgiving Halftime Show, highlighted by Kid Rock’s performance, inspired viewers to LIVE UNITED®, United Way’s call to the public to get involved in the community by focusing on the building blocks of life: education, income and health. Now in its 37th year, the United Way/NFL partnership connects NFL PLAY 60 with United Way’s 2018 goal to get 1.9 million more young people healthy and active.

This is the 12th year that United Way has worked with the NFL on the Thanksgiving Halftime Show to inspire NFL fans across the country to get involved in their communities. Previous performers at the Thanksgiving Day Halftime Show have included Mariah Carey, Bon Jovi, Mary J. Blige, John Mellencamp, Enrique Iglesias and the Goo Goo Dolls. It takes hundreds of volunteers from throughout southeastern Michigan to deliver the 10-minute show. Many thanks for everyone's time and talents.